Picture Frames Online

I am Dania Lopes (26) and I am writing to you to share our unique small business story. Over the last 8 months my business partner and I have been working on an application that has changed picture framing.

I have always had a great passion for technology and left the Digital Marketing sector to pursue the entrepreneurial dream. I began working with Greg Mahoney (61) as a Marketing Manager at Mahoneys Framing in 2012, the digital strategy that I prepared led to 60% growth in yearly revenue.

The digital space was very new to me and I decided to branch out to see how agencies maximized digital advertising returns for their clients. The knowledge I had gained at my time at Mahoneys led me to working at an agency on one of the biggest digital spenders in the country. While working at an agency, I realized that my entrepreneurial spirit was being hindered. I couldn’t find the same motivation and energy that once ignited me. 

I reached out to Greg to propose an idea for us to work together on a new project. We formed Picture FramesOnline as part of the Mahoneys Framing business to create an online framing experience like no other. Our main weakness for stating an online business was that we didn’t have the funding that most of the big guys have, so we had to be creative. 

Greg and I have dedicated all of our time, including weekends for over 8 months to launch a system that would be otherwise unattainable with overall expenses greater than $60,000. Our website offers over 500 picture frames, a custom framing visualize to see your framing come to life and shipping all across Australia.

We are very proud of our efforts and we hope to spread the message that no matter your age or financial situation, starting or growing a business is possible for anyone if they are willing to work hard.